PROJECT: Moto 21 in 1
92% of smartphone users use their phone as their primary camera. We had to demonstrate that the 21 MP Moto X was the best camera phone in the market.
To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then we created a deeper experience with interconnected films across the Instagram grid.
- 80 million impressions
- 2.2 million engagements across the campaign content
- 1.9 million video views of the documentary