92% of smartphone users use their phone as their primary camera. We had to demonstrate that the 21 MP Moto X was the best camera phone in the market.



To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then we created a deeper experience with interconnected films across the Instagram grid.



  • 80 million impressions 
  • 2.2 million engagements across the campaign content 
  • 1.9 million video views of the documentary 



21 Megapixels. 21 Moments. 1 Shot.