challenge

Launch the All-New Range Rover Sport, the fastest Land Rover ever, to “ambitious achievers”–an audience with a competitive mindset, that’s extremely tech savvy. Demonstrate the on-road performance of the vehicle as well as the classic off-road capability of the Land Rover brand.

idea

A typical print ad wouldn’t show the diverse capabilities of the vehicle. We needed a new and innovative way to demonstrate its amazing features. We used image recognition technology, allowing people to use their mobile device to experience the versatility, power and speed of the vehicle through multiple senses.

results

In the first week of launch, it became the most liked, shared and interacted-with experience in image-recognition app Blippar's global history. With over 66,000 interactions, Sensory Overdrive has secured a place in the top 5 Blippar campaigns of all time.