challenge

Demonstrate the nutritional and performance benefits of Gatorade in a way teen athletes can’t help but pay attention to.

idea

Create a 3D ride through the body of one of the most physically impressive specimens in the NFL, Cam Newton, to show the demands competition puts on the body and how sports nutrition answers them.

Science of G entertains while educating, explaining the benefits of the G Series like never before.

results

- Average of 8:42 spent on Science of G experience.
- $980,000 in earned media value from 80 news stories, totaling nearly 48 million impressions in the first 48 hours.

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